Choose the chatbot role first

Decide whether the chatbot is a sales assistant, support assistant, product guide, or lead capture assistant. One clear role creates better answers than a vague "answer everything" bot.

Prepare the knowledge base

  • Product descriptions, sizes, prices, and use cases.
  • Shipping, payment, return, refund, and warranty policies.
  • Common questions from WhatsApp, Instagram, email, and support chats.
  • Escalation rules for complaints, refunds, damaged products, and custom orders.

Launch checklist

Test the chatbot with real customer questions before publishing. Track unanswered questions, wrong answers, and drop-off points. Improve the knowledge base weekly in the first month.

FAQ

Can AI chatbots increase sales?

They can help by answering buying questions faster, recommending products, and collecting leads. They work best when product data and policies are accurate.

Should every e-commerce site use an AI chatbot?

No. If product details, policies, and customer questions are not organized yet, fix that first. A chatbot amplifies the quality of your content.